Thursday, October 7, 2010

Things just got very interesting

   Mozilla is being very elusive about the development of a new open-web based mobile phone called "Seabird".  It is still only a concept at this point so it does make sense for them to keep it under wraps for the time being.  The key features that have been unveiled and that make it outstanding are the dual pico projectors, which will allow the user to project his mobile screen onto any flat surface while the opposite projector displays a virtual keyboard, hence essentially rendering the phone into a netbook.  If successful Mozilla will have managed to consolidate yet another device into a mobile phone.  Now one can enjoy the use of a camera, mp3 player, internet with full keyboard and bluetooth mouse, and well yes a phone too.
  In doing so, Mozilla has broke the mold and have extended their value chain to include the very competitive mobile phone and Operating System markets.  This is a good example of a truly internet only company using solid strategy to expand it's business and leverage its core competencies to enter a market that at first glance would not seem to be a good fit.  Mr. Porter would be proud.  If the "Seabird" delivers on its promises there may be an upset in the mobile OS industry, putting Mozilla in an advantageous position.  But how would they reap the benefits of this situation?  In order to maximize their revenue potential, Mozilla would have to find new revenue streams to complement the sales of their new OS and phone and what better way than to implement a portal into your world right on your phone's browser.  Dare I say it could even be a new social networking portal that links your Twitter, Facebook and other social networking sites and possibly with time could become a standalone site.  Users would launch Firefox and log into their email just like gmail and have access to email, updates from their social networking sites, and personalized RSS feeds along with the ability to search in the new propietary Firefox search engine.  This last feature would have to be developed of course.  The site could also incorporate online games as a way to increase revenue potential.  The possibilities are endless.  The "Seabird" is really just the tip of the iceberg.

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