Microsoft XBOX Live are preparing the XBOX Live dashboard in anticipation of the launch of the new Kinect motion control system as well as their new Windows Mobile 7 OS. The later is destined to bring XBOX Live gamer tags to your mobile phone, which they hope, will help them take away market share from Apple, Android, and Blackberry. While the improvements to the search engine for Netflix should increase its adoption, it is doubtful that users of rival OS creators will switch to gain access to their gamer profiles. It is unclear how this is going to enhance the users experience and although they plan on developing apps that gamers will enjoy, so do their rivals and very well at that. The first game they thought to bring to the Windows Mobile 7 platform is Zynga's popular online game Farmville. It may be popular online but not with the XBOX gaming community.
As a gamer, iPhone user and Netflix enthusiast, I feel Microsoft have missed the mark and would have more success if they continued to develop the Zune and turned it into a phone with Windows Mobile 7; Microsofts' very own iPhone. This would allow XBOX users to browse and purchase music directly from their XBOX dashboard, download it to their Zune and enjoy it on the go. If and when this is a possibility, the idea of having my gamer tag linked to my phone would be a nice to have but not a deal breaker.
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