iSwifter has launched an iPad app today; Sept. 16th 2010, that will allow users to stream Flash games. First impressions cite it to be laggy and most thinks it's days are numbered, however this is great news as it opens up new possibilities for the Flash shy super devices in Apple's portfolio; the most obvious being Flash videos. A free downloadable app that enables Flash based video and game streaming is an attractive option for newfound partners Netflix. This would allow them to stream directly to consumer's devices giving them the ability to watch their favorite shows immediately rather than wait for it to download.
iSwifter are not the first to introduce the notion however if they are able to make it profitable for the stakeholders they will be successful where others have not.
Television broadcast companies and movie studios may opt to create their own apps in order to provide a direct portal to their content that reaches millions of viewers without an intermediary player. A fee could be charged for access to premium content such as highly rated television shows or Pay-Per-View events.
iSwifter must move quickly in order to solidify their place in this market and capitalize on the small window of opportunity that the first mover advantage will grant them. As the saying goes, imitation is the sincerest form of flattery but in e-business, flattery has a double edged blade.
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