Apple has announced that they will be including access to Netflix in their upcoming release of the new generation of Apple TV. Although this may help them sell units to Netflix clients, some may argue that it will cannabalize their existing service available via iTunes. Apple offers popular tv series and movies via their media portal but their rental model was given the cold shoulder by many large Studios, citing it would destroy the industry like they did to the music industry. This move is an attempt to broaden their customer base by gaining access to media they did not previously have and it may just work.
Although I do believe that this type of service is changing the face of all the media types we enjoy, it is not destroying it, rather making it more accesible. Studios will be forced to produce fewer, better quality movies and television programs which, will benefit the viewers and maybe increase interest.
Apple is adjusting to the times and securing their digital footprint by aligning themselves with the most popular and profitable online streaming company. Oddly, for once they are not the innovator but merely a facilitator...but then again they always have been trying to make things easier.
http://www.reuters.com/article/idUSTRE6810OE20100902?loomia_ow=t0:s0:a49:g43:r3:c0.071429:b37036440:z0
http://www.reuters.com/article/idUSTRE6815M120100902
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